As consumer demand is increasing as leisure and comfort,Marriott International has announced its expansion into apartment- style accommodations with the launch of Apartments by Marriot Bonvoy.The company is looking into the demands and interest of the families and friends who love to stay in the more spacious rooms and the ease of staying in the well-decorated and wider areas.
Marriot has its service apartment brands in Asia, Europe,the middle east ,Africa and latin America. With the introduction of apartments by Marriott Bonvoy, the company expects it will enhance portfolio growth globally and bring the serviced -apartment concept to marriot guests in the US and Canada.
“Travellers planning vacations and long business trips today are seeking more choices in the desired hotels and the arise of new apartments offers developers a premium product backed by our trusted name and platform ,”said Stephanie Linnartz”
Features in the apartments by Mariott Bonvoy includes separate living room, more spaces bedroom, decorated kitchen and in unit washer and dryer ,but will be differentiated from Marriot ‘s exixsting extended stay brands.
Apartments by Marriott Bonvoy are anticipated to offer developers flexibility to build new properties or convert existing properties:
-a design based structure similar to the company’s successful autograph collection
-this offers consumers”s independent, uniquely distinguished hotel experiences.
-apartments by Mariott Bonvoy will be packed by Marriot Bonvoy will be backed by Mariott”s powerful reservations engine and Marriot Bonvoy , the company’s travel program with 173 million members.
-According to Phocuswright’s research, three of the top five reasons for selecting an apartment-style rental are more room or space,access to a full kitchen and laundary, and home-like feel.